A key to optimizing your sales cycle is getting accurate analytics on content usage, effectiveness and customer engagement. Sales customizes content before presenting to customers. Without content genomics, marketing is only able to measure the original, unmodified content. Highspot uniquely enables you to measure the complete picture, providing holistic analysis of your content performance.
If you are like most teams, sales is pitching a wide variety of case studies, product brochures, data sheets, proposals, and more. Do you know which content is getting the most engagement from customers? With Highspot’s unique analytics engine and content genomics technology you can drill down to understand engagement for a specific piece of content or roll the data up to understand the big picture.
Track content availability and usage at every sales stage. SiriusDecisions reports that on average 65% of content is never used by sales. Identify which content is getting used in your organization and stretch your sales content budget by 300%.
Determine which email and live pitches are engaging customers and driving business. Track every aspect of customer engagements including email activity, email opens, dwell times, demo time, and more. Roll this data up to understand what your eagles are doing differently than the broader sales team so you can amplify best practices.